Whatsup everyone. Welcome back to our website talkindigital.blogspot.com. Now in today's article, I'm actually going to show you exactly how to grow your Instagram account organically. No bots, no cheating, no body followers, no nothing in 2020.
Now I've had my Instagram account for a while, and since then I've grown it to over 7,000 followers, almost 8,000 followers using only purely organic strategies. Now I know nowadays it's really easy to buy your way into Instagram success. You can buy followers, you can buy likes, you can buy anything that you want.
But for me personally, I've always favored the organic approach, especially if you are using Instagram for your business. And I really say this for multiple reasons. First of all, if you're spending money automating your account or spending money buying likes and buying followers, you're going to need to financially keep that up for a long period of time.
If you suddenly stop the financial investment of growing your account, it's going to be very obvious that your past success was all fake, and it was something that you purchased and now you can't keep up with it. I've seen a lot of influencers and I've seen a lot of people have huge accounts and huge success all of a sudden, and then you see a sudden crazy drop off because suddenly, maybe they decided it wasn't worth their investment anymore, or they couldn't keep up with the prices. That's a really dangerous spiral to find yourself in.
The second reason why it's important to stick to organic strategies, especially again for your business, is you want to engage with real people, with real audiences, real potential customers, real potential clients. If all of them are fake or if all of them are ghost followers, you're really only talking to yourself.
If you agree with my points at all or you are actually down for learning all of this, then keep on reading because I'm going to share with you my five top hacks that I've used to grow my Instagram organically to almost 8,000 followers. And also before I forget, make sure you keep on reading because at the end I'm going to share a resource that you can download with my full checklist of things to look at when growing your Instagram organically.
First tip to grow instagram
Now the first tip that I have that I feel a lot of people gloss over or don't mention at all, is to actually change your name on Instagram so that you can optimize your SEO. And what SEO means is search engine optimization. Let me explain. All right, I'm actually going to share my screen right over here so you can follow along.
especially people who don't know me. they want to look for a business coach, or something like that, they're going to search for that on search and I'm going to pop up. The same thing is let's say for example you're a fitness coach, if you actually put fitness coach as your name and someone in the area is looking for a fitness coach to work with, guess who's going to pop up in search? You. Definitely make sure you're leveraging that key aspect of that bio section, and you're not putting it to waste. Because that isn't precious real estate to help you rank higher in Instagram search.
Second tip to grow instagram
The second tip that I have for you is to write captions that convert. I know it's really easy to want to post a meaningless emoji or a song lyric, but really add depth to your Instagram accounts.
Something that I love to teach my clients when we're talking about their Instagram strategy is, yes, the post itself, the picture has to be nice, because it's going to allow someone to stop the scroll and actually pay attention to what you have to say. But it's the caption that allows those conversations to happen and that actually allows that engagement.
Think of it like dating, usually you want to date someone because first off you were attracted to their looks maybe, but you decided to actually date them and to actually keep in touch with them, and stay connected because of their personality. Literally use this analogy and apply it to Instagram.
Now for me, I actually write a lot of long form captions into my posts. And I actually kind of treat my Instagram account like a micro-blog. And what I've found is that I've actually been able to spark a lot of one on one private conversations since doing this.
Now I know a lot of people care about vanity metrics like likes, comments, so on and so forth. But for me, I've really changed my perspective and I actually measure my success on Instagram on the amount of private conversations in DMs that I have with other people. Because especially if you have a business and you're using Instagram for your business, the people who are actually engaging with you privately are your warmest leads.
My clients already have found me through Instagram DM because I took the time to actually cultivate those strong relationships with them. In order for me to actually get to that point though I've written vulnerable, deep caption so that they can connect with. And that's what's really contributed to my success, and how I've been able to find a lot of my clients online.
Actually I'm going to change my vocabulary, I don't find my clients, they find me. If you actually want to treat your Instagram like a true business and create those long form relationships and those warm leads, then definitely having micro-blog-like captions ... That's kind of weird. Micro-blog-like captions, yeah I guess, is actually the way to go. Because yes, not everyone is going to resonate, but the people who do, they become a potential clients, or they become your biggest fans, because they feel a stronger connection with you and they feel know, like, and trust. And really quickly before I hope onto my third piece of advice, I'm actually going to explain what know, like, and trust is.
Know, like, and trust is so crucial for your business. Know, you want people to actually know who you are. Then eventually you want them to like you because of what you're posting or whatever. And lastly, you want them to trust you. That's kind of the level that you want to get at with all of your potential clients, or even if you don't have a business, your audience. Know, like, and trust is so important in actually funneling sales into your business and actually creating a very strong tribe and community.
I don't want to skip out on that. Definitely every time they're using a social media platform, really ask yourself, "I'm I building know, like, and trust with my audience?" Now the third piece of advice that I also don't see often when I'm researching about Instagram hacks is actually mixing the size of hashtags that you use.
Use of hashtag
Yes, I know everyone cringes when they hear the word hashtag, but it's still a relevant piece if you want to grow on Instagram. Because hashtags allow people to actually find you and it allows you to increase your reach. However, the problem that I see is a lot of people use very big generic hashtags, like #makeup, #business, #success. Those hashtags are actually massive and guarantee you by the time that you post it, you're going to disappear from the hashtag explore page in five seconds. Because everyone is literally using that hashtag, and it is way too big.
What I actually recommend, and it's going to take a little bit more work from you, but I promise that it's worth it, is to actually mix up your hashtag sizes and do hashtag research to find the small to medium hashtags that exist in your niche, or in your category or whatever. I'm going to actually put up my rule of thumb in terms of hashtag sizes to help you out. If you want more information, it's going to be in the Instagram checklist But essentially what you want to know is that, you want to focus your effort on 80% of the hashtags that you use on either the small to medium size tags.
Reason to use hashtags
The reason why you want to do this is because those are the tags that are actually kind of the more niche ones, and the ones where a lot of communities are inside. There's a lot of loyal people, or a lot of people that are actually loyal to those tags, and are more likely to search for them and follow them on Instagram. And it's also going to increase the chances of you actually staying on that explore page for hashtags a lot longer, versus if you use really large tags.
And again, if you need more help, definitely just download the checklist, it has all of the information that you need and more. Don't sleep out on that, I'll link in the description box and the comments section below, but what you need to know for the purpose of this video is you need to actually switch up your hashtag sizes because that's going to help you increase your reach, and also help to make sure that you're actually reaching people that care about your content.
Because the more niche that you are, and the more tailored and segmented that you are, the more chances that people are going to want to follow your content because you're speaking to the right audiences. Now on the topic of hashtags, this is my fourth piece of advice for you, and that is to actually rotate between your hashtags.
Mistakes of peoples during hashtag
A big, big, big mistake that I see a lot of people do is that they use the same hashtags over and over and over again. But the problem is, is that if you use it too many times, Instagram is going to think that you are spam and actually decrease your reach, and actually kind of ... I don't want to say the word shadow ban because I'm not sure. if it's true that shadow ban even exist. Because apparently Instagram says that it doesn't exist.
But if you are using the same hashtags in every single post that you're doing, you are going to be flagged for spam, and that's going to increase the chances of you not showing up on the feed for your followers or for whoever else. Just be careful that you are actually making a conscious effort of rotating the hashtags that you're using and mixing it up every time.
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