have you ever wondered how to help more
people find your website well I am here to
helping how to increase web traffic one of
the best ways to do this is through what's
called search
engine optimization or SEO for short
the goal of this article is to give you a
basic knowledge of how search engines
work so you can better understand what
search engine optimization or SEO is all
about let's get started a
As of today
there are over 130 million registered
websites out there on the internet to
sort through all of it most of us rely
on search engines to find what we want
and these search engines have become so
good that over 90% of people using the
internet rely on them to find things now
there's lots of good search engines out
there but about 83% of people worldwide
use Google so that's what we'll use in
this article
 |
just keep in mind the
concepts were discussing applying on all
the other search engines too when you
search for something with Google you get
back a results page and there's lots of
stuff on it this shows you how many
websites Google found
that are probably
relevant to what you're looking for here
companies can pay Google to place ads
for when people search for particular
things but this is the section most
people care about it's the actual
results list which is just a list of
websites that are most likely to contain
what you're looking for and you'll
notice this is just the first results
page you can click down there for more
now here's the important part that most
people just don't know over 94% of
people that use Google only click
results on this first page if they don't
find what they're looking for they
usually don't bother clicking on
subsequent result pages instead they
typically prefer to just adjust their
search terms and start from scratch
those people who do click on that
first page most only click in what
sometimes referred to as the golden
triangle or top three or so results in
fact about 63% of people just click
right in there this is why optimizing
your website for search engines or doing
SEO is so important when people search
for something that's relevant to them
and they see your website in their
search results
they're gonna click and visit your page
and these aren't just any visitors these
are people that are looking for exactly
what you offer so of anyone they're the
most likely to convert into customers
subscribers etc but if your website
isn't showing up towards the top 3
results or so or if it isn't even on the
first page it's almost like your website
doesn't exists no one can even find it.
now in our example we search for
California sandals and we got back about
twenty two million website results it's
not exactly a small number have you ever
wondered why some websites show up on
this first page and others are stuck way
down at the bottom of the pile well a
site's position in search results is
determined by what's referred to as
PageRank every website has a ranking for
particular search terms or keywords in
the beginning the first search engines
worked by tracking all the words on web
pages.
Best Example of SEO
if you searched for California
sandals you'd get back a list of
websites containing those two keywords
and the websites that had those words
most often were ranked higher and they
showed up towards the top of results
pages well in 1996 two Stanford PhD
students notice while they were
researching academic papers that sources
that contained a lot of keywords didn't
necessarily mean that they were more
relevant what matter a lot more was
whether those papers were cited often by
other papers so they applied this
citation concept to web search they
suggested websites that were backlink
Talaat that is to say we referred too
often by other websites were more likely
to be relevant that's how Google was
born search engines today all follow
this model they still look at your
website's keywords but they then
rank your site's relevance on the
number and quality of backlinks to
it from other websites so think of it like this
keywords let's Google see your site and
know what it's about
backlinks determine how much Google
trusts your site to be relevant so
keywords are important because they tell
Google you're out there but backlinks
move your website up the food chain
that's why the search results you see
are called organic or natural results
they're constantly changing based on
what people actually do out there on the
web.
unsurprisingly as there are the
two aspects to how search engines find
and drink pages there are two
corresponding components to SEO first is
the on-site component this is where you
ensure your site is full of keywords
that are relevant to what your site'
about so for example if you sell sandals
in California you want to make sure
relevant keywords are on your site like
sandals California Ocean Beach
flip-flops shoes leather sand things
like that the second component of SEO is
called off-site SEO.
this is where you
work to create backlinks to your website
that originate from other sources links
to your site can be created using
articles social media blog posts
discussion boards and so on but keep
this in mind the more influential or
legitimate the website is that links
back to you the more effect that
backlink from that site it's gonna have
on your search result ranking so that's
it.
SEO is super important because it helps
you move to the top of relevant search
results and since almost everyone relies
heavily on search engines to find
anything online SEO is the most
effective way to increase traffic to
your site good SEO takes time so the
sooner you start the swing you move up
the results.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
If you have any doubt please let me know or contact with us. ConversionConversion EmoticonEmoticon